IMARC Group’s report titled “Pet Oral Care Products Market Report by Product Type (Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others), Animal Type (Dogs, Cats, and Others), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Specialized Pet Shops, Veterinary Channels, and Others), and Region 2024-2032”. The global pet oral care products market size reached US$ 2.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.68% during 2024-2032.

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Factors Affecting the Growth of the Pet Oral Care Products Industry:

1. Growing Awareness About Pet Health and Hygiene:

Pet parents are becoming aware about the significance of oral health for their pets, which is leading to a rise in demand for pet oral care products. They are actively seeking ways to prevent dental issues like plaque buildup, gum disease, and bad breath in their pets. This increasing awareness among the masses is prompting more frequent purchases of oral care products designed specifically for pets. As education on the oral health and overall pet well-being is becoming more widespread, pet parents are incorporating regular oral care into their pet’s routines, driving the market for these products, and encouraging continuous innovations in pet oral care solutions.

1. Expansion of the Pet Care Industry:

The pet care industry is expanding rapidly, with a growing focus on holistic health solutions, including oral care. Companies are introducing a wide range of innovative oral care products tailored as per various pet needs, ranging from different flavors of toothpaste to specialized dental chews and gels. This advancement is diversifying the product range and making these products more accessible to a wider audience. The increased availability in brick-and-mortar stores and online platforms is increasing sales as pet parents are finding it easier to purchase oral care products that meet their specific needs, which is contributing to the market growth.

1. Increase in Pet Ownership and Humanization Trends:

The rising number of pet parents and the growing trend of treating pets as family members are catalyzing the demand for comprehensive pet care, including oral health. As pet ownership is increasing globally, more people are willing to invest in their pets' health, mirroring human healthcare practices. This trend of humanization is leading pet parents to adopt regular dental care routines for their pets. They are purchasing more advanced and premium oral care products to ensure their pets receive the best possible care, encouraging manufacturers to develop more sophisticated and effective products.

Leading Companies Operating in the Global Pet Oral Care Products Industry: 

1. All4pets

2. AllAccem Inc.

3. Ceva Santé Animale

4. Cosmos Corporation

5. Dechra Pharmaceuticals plc

6. Goran Pharma Pvt. Ltd.

7. Hill's Pet Nutrition Inc. (Colgate-Palmolive Company)

8. Imrex Inc.

9. Nestlé Purina PetCare Company (Nestlé S.A.)

10. Petzlife UK, Vetoquinol SA, Virbac

Pet Oral Care Products Market Report Segmentation:

By Product Type:

1. Toothbrush

2. Toothpaste

3. Mouthwash/Rinse

4. Dental Chews

5. Others

Mouthwash/ rinse represents the largest segment because it offers an easy and effective solution for pet parents to maintain their pets' oral hygiene without the challenge of brushing.

By Animal Type:

1. Dogs

2. Cats

3. Others

Dog accounts for the majority of the market share as it is more prone to dental issues and requires regular oral care.

By Distribution Channel:

1. Supermarkets and Hypermarkets

2. Online Stores

3. Specialized Pet Shops

4. Veterinary Channels

5. Others

Specialized pet shops exhibit a clear dominance in the market owing to their wide range of dedicated pet oral care products and personalized recommendations from knowledgeable staff.

Regional Insights:

1. North America (United States, Canada)

2. Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

3. Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

4. Latin America (Brazil, Mexico, Others)

5. Middle East and Africa

North America enjoys the leading position in the pet oral care products market due to high pet ownership rates, increased spending on pet care, and strong awareness about pet health and hygiene in the region.

Global Pet Oral Care Products Market Trends:

The convenience of online shopping is driving a shift towards e-commerce in the market. Pet parents are purchasing oral care products through online platforms due to the wide availability, competitive pricing, and home delivery options. In addition, the growing emphasis on sustainability and environment is catalyzing the demand for sustainable and eco-friendly pet oral care products. Companies are responding by developing products made from biodegradable materials, natural ingredients, and recyclable packaging, thereby impelling the market growth.

The rising trend of professional dental services for pets, such as veterinary cleanings and dental treatments, is strengthening the market growth. Furthermore, manufacturers are focusing on creating more effective and convenient products, such as enzymatic toothpaste, chewable tablets, and water additives that provide ease of use and better oral hygiene results.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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